Gonca P. Soysal
Does Opening an Outlet Store Hurt Existing Sales?
New research challenges the notion that lower quality product lines dilute your brand.
Researchers: Gonca P. Soysal and Lakshman Krishnamurthi
June 7, 2016
Buying and Selling Seasonal Goods
Decoding the dual dilemmas faced by customers and retailers
Researchers: Gonca P. Soysal and Lakshman Krishnamurthi
January 2, 2013