Gonca P. Soysal
Skip to content
Insight Unpacked Season 3: Can We Still Build a Green Economy? | Listen
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Gonca P. Soysal

Does Opening an Outlet Store Hurt Existing Sales?

New research challenges the notion that lower quality product lines dilute your brand.

Researchers: Gonca P. Soysal and Lakshman Krishnamurthi

June 7, 2016

Marketing

Buying and Selling Seasonal Goods

Decoding the dual dilemmas faced by customers and retailers

Researchers: Gonca P. Soysal and Lakshman Krishnamurthi

January 2, 2013

Marketing

About Us Faculty & Research Research Hub
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.