Gonca P. Soysal
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Gonca P. Soysal

Does Opening an Outlet Store Hurt Existing Sales?

New research chal­lenges the notion that low­er qual­i­ty prod­uct lines dilute your brand.

Researchers: Gonca P. Soysal and Lakshman Krishnamurthi

June 7, 2016

Marketing

Buying and Selling Seasonal Goods

Decod­ing the dual dilem­mas faced by cus­tomers and retailers

Researchers: Gonca P. Soysal and Lakshman Krishnamurthi

January 2, 2013

Marketing