Ilya Morozov
Skip to content
The Insightful Leader Live: How to Cool Down Heated Conversations | Register Now
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Ilya Morozov

Associate Professor of Marketing

Kellogg Faculty Page →

Video-Game Companies Are Spending Big on Sponsored Streams. Are They Getting Their Money’s Worth?

Probably not—with a few notable exceptions.

Researchers: Yufeng Huang and Ilya Morozov

May 14, 2024

Marketing

About Us Faculty & Research
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.