Xun (Irene) Huang
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Xun (Irene) Huang

How a Room's Lighting Shapes Our Decisions

Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.

Researchers: Xun (Irene) Huang, Ping Dong, Aparna Labroo and Dorothy K Sit

April 2, 2018

Marketing

Wearing a Sequined Tuxedo to Work? Maybe You’re Feeling Jealous.

Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.

Researchers: Xun (Irene) Huang, Ping Dong and Robert S. Wyer Jr.

November 3, 2017

Marketing