Xun (Irene) Huang
Restaurants and retailers, take note: dimming the lights encourages consumers to indulge.
Researchers: Xun (Irene) Huang, Ping Dong, Aparna Labroo and Dorothy K Sit
April 2, 2018
Jealousy can steer us toward attention-grabbing products, even when they are inappropriate for the setting.
Researchers: Xun (Irene) Huang, Ping Dong and Robert S. Wyer Jr.
November 3, 2017