Jacob D. Teeny
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Jacob D. Teeny

Assistant Professor of Marketing

Kellogg Faculty Page →

It Literally Pays to Love Your Work

When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.

Researchers: Anna Paley, Robert W. Smith, Jacob D. Teeny and Daniel M. Zane

November 1, 2024

Marketing

Take 5: How to Talk Politics (Constructively)

Research-backed advice for your next conversation.

Researchers: Eli J. Finkel, Michalis Mamakos, William Brady, Jacob D. Teeny and Nour Kteily

September 26, 2024

Politics & Elections

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

Researchers: Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf

July 1, 2024

Marketing

3 Ways AI Can Support Your Marketing Team

From providing insight into your customers to amplifying human creativity, generative AI is here to help.

Researchers: Jacob D. Teeny

June 18, 2024

Marketing

Why Artists Are Punished More Harshly Than Scientists for the Same Misconduct

It’s tough to separate the artist from the art, a new study finds—but easier to separate the scientist from the science.

Researchers: Joseph J. Sieve and Jacob D. Teeny

April 1, 2024

Organizations

The Surprising Role of … Surprise … in Hypocrisy

What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.

Researchers: Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty

November 14, 2023

Marketing

Podcast: How to Discuss Politics When You Disagree

Talking politics in this polarized climate is a dicey proposition. On this episode of The Insightful Leader, an expert in the psychology of persuasion offers tips on how to approach the topic constructively.

Researchers: Jacob D. Teeny

April 17, 2023

Leadership

For Brands, Perfection Is Out and Authenticity Is In

“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”

Researchers: Jacob D. Teeny

May 3, 2022

Marketing

Take 5: What Good Does It Do a Company to Do Good?

Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.

Researchers: Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors

January 4, 2022

Finance & Accounting

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Researchers: Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller

October 4, 2021

Marketing

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty

December 2, 2020

Marketing