Jacob D. Teeny
Skip to content

Jacob D. Teeny

Assistant Professor of Marketing

Kellogg Faculty Page →

Why Artists Are Punished More Harshly Than Scientists for the Same Misconduct

It’s tough to separate the artist from the art, a new study finds—but easier to separate the scientist from the science.

Researchers: Joseph J. Sieve and Jacob D. Teeny

April 1, 2024


The Surprising Role of … Surprise … in Hypocrisy

What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.

Researchers: Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty

November 14, 2023


Podcast: How to Discuss Politics When You Disagree

Talking politics in this polarized climate is a dicey proposition. On this episode of The Insightful Leader, an expert in the psychology of persuasion offers tips on how to approach the topic constructively.

Researchers: Jacob D. Teeny

April 17, 2023


For Brands, Perfection Is Out and Authenticity Is In

“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”

Researchers: Jacob D. Teeny

May 3, 2022


Take 5: What Good Does It Do a Company to Do Good?

Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.

Researchers: Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors

January 4, 2022

Finance & Accounting

Yes, Consumers Care if Your Product Is Ethical

New research shows that morality matters—but it’s in the eye of the beholder.

Researchers: Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller

October 4, 2021


Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty

December 2, 2020