Can We Take the Doom Out of Scrolling?
Today’s social-media feeds elevate toxicity and partisanship. A new algorithm offers hope for a less-hostile, more-enjoyable experience.
Researchers: William Brady, Eli J. Finkel, Nour Kteily, Jacob D. Teeny and and coauthors
May 27, 2026
Is AI Mastering the Art of Persuasion?
“If AI continues along even a similar path and speed as we’re seeing now, then this becomes less of a Black Mirror episode and more of reality.”
Researchers: Jacob D. Teeny and Sandra Matz
May 20, 2026
Take 5: Rewriting the Ad Playbook
The marketing world is always evolving. Here are research-backed insights on AI, success metrics, and other advertising trends.
Researchers: Aparna Labroo, Jacob D. Teeny, Lakshman Krishnamurthi, Eric T. Anderson, Brett Gordon and Anna Tuchman
January 27, 2026
Take 5: Ways to Kindle Workplace Creativity
From brainstorming a little longer to incentivizing risk, these ideas can help your organization think differently.
Researchers: Jacob D. Teeny, Leigh Thompson, Florian Zettelmeyer, Loran Nordgren, Jeroen Swinkels and and coauthors
December 1, 2025
Take 5: AI’s Past, Present, and Future
Artificial intelligence is transforming business, science, marketing, and labor. Kellogg faculty tell us how we got here and what could be next.
Researchers: Sergio Rebelo, Dashun Wang, Matthew Groh, Hatim Rahman, Jacob D. Teeny and and coauthors
August 22, 2025
Knock Knock. Who’s There? Generative AI.
Learning that a joke, a story, or art came from AI boosts our confidence in our creativity.
Researchers: Taly Reich and Jacob D. Teeny
July 1, 2025
It Literally Pays to Love Your Work
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.
Researchers: Anna Paley, Robert W. Smith, Jacob D. Teeny and Daniel M. Zane
November 1, 2024
Take 5: How to Talk Politics (Constructively)
Research-backed advice for your next conversation.
Researchers: Eli J. Finkel, Michalis Mamakos, William Brady, Jacob D. Teeny and Nour Kteily
September 26, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Researchers: Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
July 1, 2024
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Researchers: Jacob D. Teeny
June 18, 2024
Why Artists Are Punished More Harshly Than Scientists for the Same Misconduct
It’s tough to separate the artist from the art, a new study finds—but easier to separate the scientist from the science.
Researchers: Joseph J. Sieve and Jacob D. Teeny
April 1, 2024
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Researchers: Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
November 14, 2023
Podcast: How to Discuss Politics When You Disagree
Talking politics in this polarized climate is a dicey proposition. On this episode of The Insightful Leader, an expert in the psychology of persuasion offers tips on how to approach the topic constructively.
Researchers: Jacob D. Teeny
April 17, 2023
For Brands, Perfection Is Out and Authenticity Is In
“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”
Researchers: Jacob D. Teeny
May 3, 2022
Take 5: What Good Does It Do a Company to Do Good?
Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.
Researchers: Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors
January 4, 2022
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Researchers: Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller
October 4, 2021
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty
December 2, 2020
