It Literally Pays to Love Your Work
When products or services are also a labor of love, customers perceive them as more valuable—and are willing to pay more.
Researchers: Anna Paley, Robert W. Smith, Jacob D. Teeny and Daniel M. Zane
November 1, 2024
Take 5: How to Talk Politics (Constructively)
Research-backed advice for your next conversation.
Researchers: Eli J. Finkel, Michalis Mamakos, William Brady, Jacob D. Teeny and Nour Kteily
September 26, 2024
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Researchers: Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
July 1, 2024
3 Ways AI Can Support Your Marketing Team
From providing insight into your customers to amplifying human creativity, generative AI is here to help.
Researchers: Jacob D. Teeny
June 18, 2024
Why Artists Are Punished More Harshly Than Scientists for the Same Misconduct
It’s tough to separate the artist from the art, a new study finds—but easier to separate the scientist from the science.
Researchers: Joseph J. Sieve and Jacob D. Teeny
April 1, 2024
The Surprising Role of … Surprise … in Hypocrisy
What makes a choice seem hypocritical? New research finds that unexpectedness is an important factor.
Researchers: Jacob D. Teeny, Jaroth V. Lanzalotta and Richard E. Petty
November 14, 2023
Podcast: How to Discuss Politics When You Disagree
Talking politics in this polarized climate is a dicey proposition. On this episode of The Insightful Leader, an expert in the psychology of persuasion offers tips on how to approach the topic constructively.
Researchers: Jacob D. Teeny
April 17, 2023
For Brands, Perfection Is Out and Authenticity Is In
“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”
Researchers: Jacob D. Teeny
May 3, 2022
Take 5: What Good Does It Do a Company to Do Good?
Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.
Researchers: Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors
January 4, 2022
Yes, Consumers Care if Your Product Is Ethical
New research shows that morality matters—but it’s in the eye of the beholder.
Researchers: Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller
October 4, 2021
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty
December 2, 2020
