“It helps you seem more trustworthy and enjoyable, like a friend who is going to give you advice on what to buy.”
Researchers: Jacob D. Teeny
May 3, 2022
Kellogg faculty look at how ESG initiatives are received by investors, customers, and employees.
Researchers: Aaron Yoon, Ravi Jagannathan, Jacob D. Teeny, Alexander Chernev, Brayden King and and coauthors
January 4, 2022
New research shows that morality matters—but it’s in the eye of the beholder.
Researchers: Andrew Luttrell, Jacob D. Teeny, Richard E. Petty and Aviva Philipp-Muller
October 4, 2021
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty
December 2, 2020