James H. Fowler
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James H. Fowler

The Science Behind Word-of-Mouth Recommendations

In the age of Yelp, two new stud­ies explore why we offer advice and how it spreads.

Researchers: Sara Soderstrom, Brian Uzzi, Derek D. Rucker, James H. Fowler, Daniel Diermeier, Alessandro M. Peluso, Andrea Bonezzi and Matteo De Angelis

November 2, 2017

Marketing