James A. Narus
Finding the Right Justifiers
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.
Researchers: James C. Anderson, James A. Narus and Marc Wouters
July 7, 2014
Researchers: James C. Anderson, James A. Narus and Marc Wouters
July 7, 2014