James Wilkie
Skip to content

James Wilkie

Are Numbers Gendered?

What they reveal about the human mind

Researchers: James Wilkie and Galen Bodenhausen

September 4, 2012

Marketing

Real Men Don’t Eat Very Berry Cheesecake

Man­ly pref­er­ences take their toll

Researchers: David Gal and James Wilkie

November 1, 2010

Marketing