Jesse D'Agostino
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Jesse D’Agostino

With Status Symbols, Let Someone Else Do the Bragging

Designer suit? Ivy League cufflinks? Flaunting your status can backfire. Let others notice first.

Researchers: Jesse D'Agostino and Derek D. Rucker

May 1, 2026

Marketing

When Persuading a Group, Beware the Allure of Consensus

We tend to favor strategies that win broad-but-weak support over narrow-but-strong support—and this preference can lead us astray.

Researchers: Derek D. Rucker, Jesse D'Agostino, Mark Dyer and Zakary L. Tormala

March 8, 2024

Marketing

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