Jonah Berger
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Jonah Berger

When Seeing Leads to Buying

Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.

Researchers: Blakeley B. McShane, Eric T. Bradlow and Jonah Berger

February 1, 2013