Jonah Berger
When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.
Researchers: Blakeley B. McShane, Eric T. Bradlow and Jonah Berger
February 1, 2013
Researchers: Blakeley B. McShane, Eric T. Bradlow and Jonah Berger
February 1, 2013