Joseph J. Siev
Skip to content
The Insightful Leader Live: Drive Smarter Adoption with the 3 As of AI | Register
A magazine of research and ideas from the
faculty of the Kellogg School of Management

Joseph J. Siev

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty

December 2, 2020

Marketing

About Us Faculty & Research
2211 Campus Drive, Evanston, IL 60208
insight@kellogg.northwestern.edu
LinkedIn LinkedIn Substack Substack Substack RSS
© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.