Jung Youn Lee
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Jung Youn Lee

No Credit History? No Problem.

A new type of score looks at people’s shopping behaviors and utility payments to determine their eligibility for loans and credit cards.

Researchers: Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson

June 1, 2025

Marketing

The Clues to Creditworthiness Hiding in Your Grocery Cart

Grocery habits—like buying mortadella beef or scheduling regular shopping trips—can be as useful as credit scores at predicting who will reliably repay loans.

Researchers: Jung Youn Lee, Joonhyuk Yang and Eric T. Anderson

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