Jura Liaukonyte
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Jura Liaukonyte

How Much Do Boycotts Affect a Company’s Bottom Line?

There’s often an opposing camp pushing for a “buycott” to support the company. New research shows which group has more sway.

Researchers: Jura Liaukonyte, Anna Tuchman and Xinrong Zhu

January 1, 2023

Marketing