Jura Liaukonyte
Skip to content
The Insightful Leader Live: How to Talk about Your Work (and Yourself) So People Listen | Register

Jura Liaukonyte

How Much Do Boycotts Affect a Company’s Bottom Line?

There’s often an opposing camp pushing for a “buycott” to support the company. New research shows which group has more sway.

Researchers: Jura Liaukonyte, Anna Tuchman and Xinrong Zhu

January 1, 2023