7 Sins of the Creative Brief
Why having a bad creative brief—or no brief at all—can sink an advertising campaign.
Researchers: Derek D. Rucker and Kevin McTigue
September 29, 2021
3 Mistakes Brands Make When Targeting Customers
How to avoid common pitfalls like the “popular kid target” and other advice from the authors of the forthcoming book, The Creative Brief Blueprint.
Researchers: Kevin McTigue and Derek D. Rucker
July 16, 2021