Koen Pauwels
Skip to content
Insight Unpacked Season 2, "American Healthcare and Its Web of Misaligned Incentives" | Listen Now

Koen Pauwels

Rational Retail Pricing

Demand-based pricing versus past-price dependence

Researchers: Shuba Srinivasan, Koen Pauwels and Vincent Nijs

August 1, 2009

Marketing