Marc Wouters
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Marc Wouters

Finding the Right Justifiers

In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties.

Researchers: James C. Anderson, James A. Narus and Marc Wouters

July 7, 2014

Strategy