Marcel Corstjens
Skip to content
Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Marcel Corstjens

When It Comes to Investing in Product Innovation, Large CPG Companies Could Learn a Lot from Their Smaller Competitors

New research suggests that, instead of aiming for big breakthroughs, large companies should focus on incremental but meaningful improvements.

Researchers: Marcel Corstjens, Gregory Carpenter and Tushmit Hasan

May 3, 2021

Marketing