Mark Vandenbosch
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Mark Van­den­bosch

People Are Tweeting about Your Products. Will It Boost Sales?

Solic­it­ing user-gen­er­at­ed con­tent can be a pow­er­ful way to engage customers.

Researchers: Edward Malthouse, Bobby J. Calder, Su Jung Kim and Mark Vandenbosch

December 2, 2016

Marketing