Marnik G. Dekimpe
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Marnik G. Dekimpe

Is the Price Right?

The ups and downs of strategic price promotion

Researchers: Vincent Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens

April 9, 2007