Mathew S. Isaac
A New Way for Companies to Measure Consumer Engagement
Brands see value in connecting with customers through meaningful experiences. Research backs this strategy.
Researchers: Bobby J. Calder, Mathew S Isaac and Edward Malthouse
June 8, 2017
How to Make Ads That Even Savvy Customers Trust
People are more skeptical than ever about marketing—but that doesn’t mean they distrust all of it.
Researchers: Mathew S Isaac and Kent Grayson
April 13, 2017
Why No One Boasts About Being in the Top 9
Find the right way to tout your ranking.
Researchers: Mathew S Isaac, Aaron Brough and Kent Grayson
January 5, 2016