Matthew D. Rocklage
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Matthew D. Rocklage

Visiting Scholar

Take 5: The Surprising Ways Emotions Shape Consumer Behavior

Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers’ shopping carts.

Researchers: Michal Maimaran, Gregory Carpenter, Aparna Labroo, Derek D. Rucker, Matthew D. Rocklage, Loran Nordgren and and coauthors

November 9, 2022

Marketing

The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.

Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.

Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren

December 1, 2021

Marketing

Take 5: How to Become an Expert in Something New

Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.

Researchers: Jan A. Van Mieghem, Brian Uzzi, Luis Rayo, Lu Liu, Jillian Chown, Dashun Wang, Matthew D. Rocklage, Derek D. Rucker, Loran Nordgren and Steven Franconeri

October 25, 2021

Careers

Expertise Can Be a Buzzkill

Becoming a subject-matter expert could dim your passion for the things you love.

Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren

September 1, 2021

Marketing

Which Gold Medalists Do We Tweet About? Liberals and Conservatives Differ

New research explores how political ideology can affect whose accomplishments we celebrate.

Researchers: Nour Kteily, Matthew D. Rocklage, Kaylene McClanahan and Arnold K. Ho

January 17, 2019

Politics & Elections

Trying to Be Persuasive? Here’s What You Are Likely Doing.

A study of product reviews shows how our word choices change when we’re trying to sway others.

Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren

March 1, 2018

Marketing