Matthew D. Rocklage
Previously a Visiting Scholar at Kellogg
Take 5: The Surprising Ways Emotions Shape Consumer Behavior
Companies, take note—emotions like anger, fear, and anticipation can impact what ends up in consumers’ shopping carts.
Researchers: Michal Maimaran, Gregory Carpenter, Aparna Labroo, Derek D. Rucker, Matthew D. Rocklage, Loran Nordgren and and coauthors
November 9, 2022
The Internet Is Awash in Positive Product Ratings. Here’s How to Decipher the Good from the Great.
Forget stars and numeric ratings: a review’s language offers better clues to a product’s quality and likely success.
Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
December 1, 2021
Take 5: How to Become an Expert in Something New
Turns out, there’s a “special sauce” that can help you get there. But expertise can also come with a curse.
Researchers: Jan A. Van Mieghem, Brian Uzzi, Luis Rayo, Lu Liu, Jillian Chown, Dashun Wang, Matthew D. Rocklage, Derek D. Rucker, Loran Nordgren and Steven Franconeri
October 25, 2021
Expertise Can Be a Buzzkill
Becoming a subject-matter expert could dim your passion for the things you love.
Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
September 1, 2021
Which Gold Medalists Do We Tweet About? Liberals and Conservatives Differ
New research explores how political ideology can affect whose accomplishments we celebrate.
Researchers: Nour Kteily, Matthew D. Rocklage, Kaylene McClanahan and Arnold K. Ho
January 17, 2019
Trying to Be Persuasive? Here’s What You Are Likely Doing.
A study of product reviews shows how our word choices change when we’re trying to sway others.
Researchers: Matthew D. Rocklage, Derek D. Rucker and Loran Nordgren
March 1, 2018
