Maxim Mironov
Skip to content
The Insightful Leader Live: Drive Smarter Adoption with the 3 As of AI | Register

Maxim Mironov

When Campaigns Backfire

A leaflet campaign during the 2023 Argentine presidential election was expected to hurt an outsider candidate but had the opposite effect. What went wrong?

Researchers: Georgy Egorov, Sergei Guriev, Maxim Mironov and Ekaterina Zhuravskaya

November 1, 2025

Politics & Elections

© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.