Mitchell J. Lovett
Skip to content
Take the Kellogg Insight Reader Survey

Mitchell J. Lovett

How Much Do Campaign Ads Matter?

Tone is key, according to new research, which found that a change in TV ad strategy could have altered the results of the 2000 presidential election.

Researchers: Brett Gordon, Mitchell J. Lovett, Bowen Luo and James Reeder

November 1, 2021