Previously a member of the Marketing Department faculty at Kellogg
Can Neuroscience Make Your Message Stickier?
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz
July 7, 2016
Can Your Business Benefit from Neuromarketing?
When a trip inside the brain is worth it.
Researchers: Moran Cerf
November 3, 2014