Moran Cerf
Previously a member of the Marketing Department faculty at Kellogg
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Researchers: Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
July 1, 2024
Can Neuroscience Make Your Message Stickier?
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz
July 7, 2016
Can Your Business Benefit from Neuromarketing?
When a trip inside the brain is worth it.
Researchers: Moran Cerf
November 3, 2014