For a month, researchers put EEG caps on patrons at a suburban theater. Here is what they found.
Researchers: Samuel B. Barnett and Moran Cerf
August 3, 2017
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz
July 7, 2016
Brain science has the potential to transform the focus group.
Researchers: Moran Cerf and Sam Barnett
June 2, 2015