Moran Cerf
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Moran Cerf

Previously a member of the Marketing Department faculty at Kellogg

Can Neuroscience Make Your Message Stickier?

A cutting edge technique pinpoints how our brains react to fear appeals in marketing.

Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz

July 7, 2016


Can Your Business Benefit from Neuromarketing?

When a trip inside the brain is worth it.

Researchers: Moran Cerf

November 3, 2014