Neha Bhargava
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Neha Bhar­ga­va

Podcast: Did That Online Sneaker Ad Entice You to Buy? It’s Hard for Marketers to Tell.

Many mea­sure­ment tech­niques are flawed. Kel­logg and Face­book researchers share what can be done.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky

July 18, 2016

Data Analytics

Is Your Digital Advertising Campaign Working?

If you are not run­ning a ran­dom­ized con­trolled exper­i­ment, you prob­a­bly don’t know.

Researchers: Brett Gordon, Florian Zettelmeyer, Neha Bhargava and Dan Chapsky