Senior Fellow and Adjunct Professor with the Kellogg Markets & Customers Initiative
Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.
Researchers: Eric Leininger, Nicholas Caffentzis, Gregory Carpenter, Patricia Corsi, Joel Yashinsky, Sandra Moore and Dana Krueger
June 11, 2020
Most companies focus on their own sales targets. They should be focusing on their clients’.
Researchers: Nicholas Caffentzis
February 3, 2020