Nicholas Caffentzis
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Nicholas Caffentzis

Senior Fellow and Adjunct Professor with the Kellogg Markets & Customers Initiative

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How Have Top Marketers Responded to the Pandemic? With Rapid Innovation.

Leaders in industries from healthcare to casual dining are fast-tracking changes to the customer experience. Here are four of their stories.

Researchers: Eric Leininger, Nicholas Caffentzis, Gregory Carpenter, Patricia Corsi, Joel Yashinsky, Sandra Moore and Dana Krueger

June 11, 2020

Marketing

How B2B Companies Can Up Their Customer Experience Game

Most companies focus on their own sales targets. They should be focusing on their clients’.

Researchers: Nicholas Caffentzis

February 3, 2020

Marketing