Nidhi Agrawal
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Nidhi Agrawal

In the Legalized Drug Industry, Stereotypes May Drive Sales

Conventional wisdom says that minority-owned branding limits your audience. That’s not the case for cannabis and psychedelics.

Researchers: Chethana Achar, Nidhi Agrawal and Keyaira Lock

October 1, 2025

Marketing

How Social Stigma Can Dissuade Us from Taking Care of Our Health

A new study explores the decisions that go into seeking preventative care.

Researchers: Chethana Achar, Lea Dunn and Nidhi Agrawal

April 1, 2022

Healthcare

How to Craft Public-Health Messages That Work

The key? Understanding how fear and confidence shape healthy choices.

Researchers: Chethana Achar, Nidhi Agrawal and Meng-Hua Hsieh

May 1, 2020

Healthcare

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