Nidhi Agrawal
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Nidhi Agrawal

Member of the Department of Marketing faculty between 2005 and 2012

Do Anti-drinking Ads Work?

Guilt-inducing public service announcements can backfire

Researchers: Nidhi Agrawal and Adam Duhachek

February 2, 2011

Policy

Culture and Commitment

When should advertisers focus on you versus your entire family?

Researchers: Nidhi Agrawal and Durairaj Maheswaran

March 1, 2009