Member of the Department of Marketing faculty between 2005 and 2012
Do Anti-drinking Ads Work?
Guilt-inducing public service announcements can backfire
Researchers: Nidhi Agrawal and Adam Duhachek
February 2, 2011
Culture and Commitment
When should advertisers focus on you versus your entire family?
Researchers: Nidhi Agrawal and Durairaj Maheswaran
March 1, 2009