Nils Wernerfelt
Assistant Professor of Marketing
Take 5: What Does It Take to Make a Small Business Work?
The challenges are big. So are the opportunities.
Researchers: Gregory Carpenter, Dean Karlan, Jacopo Ponticelli, Anna Tuchman and Nils Wernerfelt
December 21, 2023
As Data Privacy Improves, Small Advertisers Could Get Squeezed
Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”
Researchers: Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
August 1, 2023
