Nils Wernerfelt
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Nils Wernerfelt

Assistant Professor of Marketing

Take 5: What Does It Take to Make a Small Business Work?

The challenges are big. So are the opportunities.

Researchers: Gregory Carpenter, Dean Karlan, Jacopo Ponticelli, Anna Tuchman and Nils Wernerfelt

December 21, 2023


As Data Privacy Improves, Small Advertisers Could Get Squeezed

Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”

Researchers: Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler

August 1, 2023