Nils Wernerfelt
Assistant Professor of Marketing
Everyone Hates Ads on Social Media. Or Do They?
Some Facebook users have never gotten an ad in their feed. Here’s how that’s affected their experience.
Researchers: Nils Wernerfelt and and coauthors
March 20, 2026
Take 5: What Does It Take to Make a Small Business Work?
The challenges are big. So are the opportunities.
Researchers: Gregory Carpenter, Dean Karlan, Jacopo Ponticelli, Anna Tuchman and Nils Wernerfelt
December 21, 2023
As Data Privacy Improves, Small Advertisers Could Get Squeezed
Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”
Researchers: Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
August 1, 2023
