On Amir
Skip to content
Insight Unpacked Season 2, "American Healthcare and Its Web of Misaligned Incentives" | Listen Now

On Amir

Offering Points and Prizes Can Draw Customers

We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.

Researchers: Kelly Goldsmith and On Amir

March 2, 2015

Marketing

When Uncertainty Is a Sure Thing

Points and prizes can make for successful product promotion

Researchers: Kelly Goldsmith and On Amir

April 1, 2011

Marketing