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On Amir

Offering Points and Prizes Can Draw Customers

We over­es­ti­mate how like­ly we are to win, mak­ing us will­ing to take a gam­ble on low-cost purchases.

Researchers: Kelly Goldsmith and On Amir

March 2, 2015

Marketing

When Uncertainty Is a Sure Thing

Points and prizes can make for suc­cess­ful prod­uct promotion

Researchers: Kelly Goldsmith and On Amir

April 1, 2011

Marketing