On Amir
Offering Points and Prizes Can Draw Customers
We overestimate how likely we are to win, making us willing to take a gamble on low-cost purchases.
Researchers: Kelly Goldsmith and On Amir
March 2, 2015
When Uncertainty Is a Sure Thing
Points and prizes can make for successful product promotion
Researchers: Kelly Goldsmith and On Amir
April 1, 2011