Pablo Briñol
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Pablo Briñol

Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.

Simply having a compelling message isn’t enough.

Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty

December 2, 2020


What’s in a Message Frame?

Sharing the good and the bad leads to more persuasive messaging

Researchers: Derek D. Rucker, Richard E. Petty and Pablo Briñol

May 1, 2009