Philip Kotler
Skip to content

Philip Kotler

SC Johnson Chair in Global Marketing; Professor Emeritus of Marketing

Kellogg Faculty Page →

How Has Marketing Changed over the Past Half-Century?

Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.

Researchers: Philip Kotler and Alexander Chernev

January 21, 2022

Marketing

Philip Kotler on Marketing’s Higher Purpose

How social marketing can be a force for good.

Researchers: Philip Kotler

August 3, 2015

Marketing