How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward.
Researchers: Philip Kotler and Alexander Chernev
January 21, 2022
Philip Kotler on Marketing’s Higher Purpose
How social marketing can be a force for good.
Researchers: Philip Kotler
August 3, 2015