Jean-Pierre Dube
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Jean-Pierre Dube

Own-Brand and Cross-Brand Retail Pass-Through

How much of a manufacturer’s promotional pricing gets passed through to the end customers?

Researchers: David A. Besanko, Jean-Pierre Dubé and Sachin Gupta

August 1, 2008

Strategy