Jean-Pierre Dube
Skip to content
The Insightful Leader Live: What to Know about Today’s AI—and Tomorrow’s | Register Now

Jean-Pierre Dube

Own-Brand and Cross-Brand Retail Pass-Through

How much of a manufacturer’s promotional pricing gets passed through to the end customers?

Researchers: David A. Besanko, Jean-Pierre Dubé and Sachin Gupta

August 1, 2008