Jean-Pierre Dube
Own-Brand and Cross-Brand Retail Pass-Through
How much of a manufacturer’s promotional pricing gets passed through to the end customers?
Researchers: David A. Besanko, Jean-Pierre Dubé and Sachin Gupta
August 1, 2008
Researchers: David A. Besanko, Jean-Pierre Dubé and Sachin Gupta
August 1, 2008