Prashant Malaviya
Pain and Pleasure in Persuasion
When framing messages, don’t forget that emotions rule
Researchers: Miguel Brendl and Prashant Malaviya
January 8, 2014
How Many Reasons Do You Need to Like BMWs?
The role of content vs. retrieval ease
Researchers: Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park
May 1, 2008
Advertising Alignment
Using Consumer Goal Orientation to Determine Advertising Format
Researchers: Brian Sternthal and Prashant Malaviya
May 1, 2007