Purush Papatla
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Purush Papatla

Whiz! Bang! Boom! Energetic Ads Hold Viewers’ Attention

Louder, busier commercials are the new norm. And they seem to be working.

Researchers: Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi and Purush Papatla

August 1, 2022

Marketing