Ravi Dhar
Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money
Green marketers should stick to a single message. But which one?
Researchers: Kelly Goldsmith, George E. Newman and Ravi Dhar
May 9, 2016
Cookies, Cocktails, and Charitable Giving
Remind potential donors of the luxuries they could purchase instead—and watch donations rise.
Researchers: Jennifer Savary, Kelly Goldsmith and Ravi Dhar
May 5, 2014
To Motivate, Better to Take Away Than to Give
The right way to frame incentives
Researchers: Kelly Goldsmith and Ravi Dhar
October 7, 2013
That Brand Sells What?
How to take a successful brand into uncharted territory
Researchers: Tom Meyvis, Kelly Goldsmith and Ravi Dhar
March 13, 2013
Goes Together Like Guilt and Pleasure
Guilty pleasures may be the best kind
Researchers: Kelly Goldsmith, Eunice Kim Cho and Ravi Dhar
May 2, 2012