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Ravi Dhar

Shh! Don’t Tell the Customers that Their Solar Panels Will Save Them Money

Green marketers should stick to a single message. But which one?

Researchers: Kelly Goldsmith, George E. Newman and Ravi Dhar

May 9, 2016

Marketing

Cookies, Cocktails, and Charitable Giving

Remind potential donors of the luxuries they could purchase instead—and watch donations rise.

Researchers: Jennifer Savary, Kelly Goldsmith and Ravi Dhar

May 5, 2014

Marketing

To Motivate, Better to Take Away Than to Give

The right way to frame incentives

Researchers: Kelly Goldsmith and Ravi Dhar

October 7, 2013

That Brand Sells What?

How to take a successful brand into uncharted territory

Researchers: Tom Meyvis, Kelly Goldsmith and Ravi Dhar

March 13, 2013

Marketing

Goes Together Like Guilt and Pleasure

Guilty pleasures may be the best kind

Researchers: Kelly Goldsmith, Eunice Kim Cho and Ravi Dhar

May 2, 2012

Marketing