Richard E. Petty
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Richard E. Petty

What’s in a Message Frame?

Shar­ing the good and the bad leads to more per­sua­sive messaging

Researchers: Derek D. Rucker, Richard E. Petty and Pablo Briñol

May 1, 2009

Marketing

Emotion and Consumer Behavior

Can anger make us choose a hik­ing trip vacation?

Researchers: Derek D. Rucker and Richard E. Petty

July 1, 2008

Marketing