Richard E. Petty
Personalized Marketing Can Be Ineffective—and Creepy. Here Are 3 Research-Backed Tips for Getting It Right.
Simply having a compelling message isn’t enough.
Researchers: Jacob D. Teeny, Joseph J. Siev, Pablo Briñol and Richard E. Petty
December 2, 2020
Sharing the good and the bad leads to more persuasive messaging
Researchers: Derek D. Rucker, Richard E. Petty and Pablo Briñol
May 1, 2009