Rima Touré-Tillery
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Rima Touré-Tillery

Associate Professor of Marketing

Kellogg Faculty Page →

Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.

New research examines how self-perception affects moral behavior.

Researchers: Rima Touré-Tillery and Alysson E. Light

October 4, 2018

Marketing

Take 5: How Humans Benefit as Machines Get Smarter

Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.

Researchers: Brenna Argall, David Ferrucci, Eli J Finkel, Todd Murphey, Rima Touré-Tillery, Brian Uzzi and Adam Waytz

June 8, 2017

Innovation

To Improve Fundraising, Give Donors a Local Connection

Research offers concrete strategies for appealing to donors who want to make an impact.

Researchers: Rima Touré-Tillery and Ayelet Fishbach

June 6, 2017

Marketing

Take 5: Tips for Maintaining Your Self-Control During the Holidays

There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.

Researchers: Miguel Brendl, Rima Touré-Tillery, Loran Nordgren and Kelly Goldsmith

December 2, 2016

Marketing

Podcast: You Had Me at “Bleep Blorp”

How humans and robots are learning to trust each other.

Researchers: Adam Waytz, Rima Touré-Tillery, Brenna Argall and Todd Murphey

November 3, 2016

Innovation

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

Researchers: Rima Touré-Tillery and Ayelet Fishbach

April 4, 2016

Marketing

How Much Do You Trust a Talking Raisin?

For some audiences, a “spokesthing” is more persuasive than a spokesperson.

Researchers: Rima Touré-Tillery and Ann L. McGill

January 4, 2016

Marketing