Rima Touré-Tillery
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Rima Touré-Tillery

Associate Professor of Marketing

Kellogg Faculty Page →

Take 5: Social Media … IRL?

Kellogg faculty shed light on how social-media features such as influencer marketing, reposting, and “follow-backs” reflect and shape our offline lives.

Researchers: Guy Aridor, William Brady, Rima Touré-Tillery, Maryam Kouchaki and Sarit Markovich

April 27, 2026

Organizations

When It Comes to Giving, People Value Time over Money

Monetary donations are generally more helpful for charities. So why do people prefer to donate their time instead?

Researchers: Samantha Kassirer and Rima Touré-Tillery

December 1, 2025

Marketing

Meet Mr. Treadmill, Your Workout Buddy

Need some extra motivation to reach your fitness goals? Anthropomorphizing objects can help, new research shows.

Researchers: Lili Wang and Rima Touré-Tillery

May 1, 2025

Marketing

How a Weak Sense of Self Encourages Bad Behavior

“When people don’t know who they are, they think their moral actions don’t really reflect who they are.”

Researchers: Jane Jiaqian Wang and Rima Touré-Tillery

January 1, 2025

Marketing

Beware the “Bad-Influencer Effect”

Content creators’ self-indulgent posts may get “likes” on social media, but research shows they might not lead to more enduring connections.

Researchers: Jessica Gamlin and Rima Touré-Tillery

August 1, 2024

Marketing

Take 5: The Psychology of Charitable Giving

What makes us give? Research reveals the surprising factors that shape our generosity.

Researchers: Ike Silver, Maryam Kouchaki, Rima Touré-Tillery and and coauthors

November 22, 2023

Social Impact

How Humanizing Disease Could Be a New Public Health Tool

Anthropomorphizing a disease changes how we feel about it—and the steps we take to avoid it.

Researchers: Lili Wang, Rima Touré-Tillery and Ann L. McGill

September 1, 2022

Healthcare

We React Differently to Paper vs. Digital Requests

Our willingness to act virtuously changes depending on how we’re asked.

Researchers: Rima Touré-Tillery and Lili Wang

March 8, 2022

Marketing

Podcast: Sure, Take That Zoom Call in Your Sweatpants. It Might Make You a Better Person.

When we stop compartmentalizing our home and work selves, we tend to act more ethically. Find out why on this episode of The Insightful Leader.

Researchers: Rima Touré-Tillery

April 15, 2020

Leadership

Take 5: What Business Leaders Can Learn from the World of Sports

Specialists and scrappy underdogs can be just as indispensable in the office as they are on the playing field.

Researchers: Brayden King, Rima Touré-Tillery, Brian Uzzi, Noshir Contractor, J. Keith Murnighan and Daryl Morey

March 2, 2020

Leadership

Take 5: How to Start Off Strong

Tips for plotting your first move, whether you’re negotiating a deal, paying off debt, or starting your workday.

Researchers: Carter Cast, Blakeley B. McShane, Thomas Lys, Leigh Thompson and Rima Touré-Tillery

January 3, 2020

Careers

First Impressions Matter for Groups, Too

Labeling something or someone as “first” can have a dramatic effect on our perceptions of those who follow.

Researchers: Janina Steinmetz, Rima Touré-Tillery and Ayelet Fishbach

September 10, 2019

Marketing

Take 5: The Psychology of Healthy Eating

Opting for a salad instead of a steak can be hard. Research from Kellogg can help.

Researchers: Alexander Chernev, Rima Touré-Tillery, Michal Maimaran, Yuval Salant, David A. Matsa and Nancy Qian

June 4, 2019

Marketing

Are You a Different Person at Work Than at Home? Compartmentalizing Like This Can Lead to Unethical Decisions.

New research examines how self-perception affects moral behavior.

Researchers: Rima Touré-Tillery and Alysson E. Light

October 4, 2018

Marketing

Take 5: How Humans Benefit as Machines Get Smarter

Kellogg faculty explain how human–machine partnerships can improve everything from your commute to your self-esteem.

Researchers: Brenna Argall, David Ferrucci, Eli J. Finkel, Todd Murphey, Rima Touré-Tillery, Brian Uzzi and Adam Waytz

June 8, 2017

Innovation

To Improve Fundraising, Give Donors a Local Connection

Research offers concrete strategies for appealing to donors who want to make an impact.

Researchers: Rima Touré-Tillery and Ayelet Fishbach

June 6, 2017

Marketing

Take 5: Tips for Maintaining Your Self-Control During the Holidays

There’s a tendency to overdo it, but Kellogg researchers offer ways to stay disciplined.

Researchers: Miguel Brendl, Rima Touré-Tillery, Loran Nordgren and Kelly Goldsmith

December 2, 2016

Marketing

Podcast: You Had Me at “Bleep Blorp”

How humans and robots are learning to trust each other.

Researchers: Adam Waytz, Rima Touré-Tillery, Brenna Argall and Todd Murphey

November 3, 2016

Innovation

A 10:30 Cupcake? Don’t Mind If I Do

Both consumers and marketers can benefit from knowing when self-control is lowest.

Researchers: Rima Touré-Tillery and Ayelet Fishbach

April 4, 2016

Marketing

How Much Do You Trust a Talking Raisin?

For some audiences, a “spokesthing” is more persuasive than a spokesperson.

Researchers: Rima Touré-Tillery and Ann L. McGill

January 4, 2016

Marketing

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