Robert Moakler
Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working
Running even a small number of experiments can reveal a lot, a new study finds.
Researchers: Brett Gordon, Robert Moakler and Florian Zettelmeyer
January 1, 2024
As Data Privacy Improves, Small Advertisers Could Get Squeezed
Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”
Researchers: Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler
August 1, 2023