Robert Moakler
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Robert Moakler

Here’s a Cost-Effective Way to Tell If Your Digital Ads Are Working

Running even a small number of experiments can reveal a lot, a new study finds.

Researchers: Brett Gordon, Robert Moakler and Florian Zettelmeyer

January 1, 2024

Marketing

As Data Privacy Improves, Small Advertisers Could Get Squeezed

Lauded as a win for consumers, new protections could have unintended consequences. “There’s no privacy ‘free lunch’ here.”

Researchers: Nils Wernerfelt, Anna Tuchman, Bradley Shapiro and Robert Moakler

August 1, 2023

Marketing