Ruomeng Cui
Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.
Social media data can help predict consumer demand.
Researchers: Ruomeng Cui, Santiago Gallino, Antonio Moreno-Garcia and Dennis J. Zhang
September 6, 2017
What Makes an Online Flash Sale Successful?
When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.
Researchers: Ruomeng Cui, Dennis J. Zhang and Achal Bassamboo
June 6, 2017