Ruomeng Cui
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Ruomeng Cui

Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.

Social media data can help predict consumer demand.

Researchers: Ruomeng Cui, Santiago Gallino, Antonio Moreno-Garcia and Dennis J. Zhang

September 6, 2017

Operations

What Makes an Online Flash Sale Successful?

When ratings and reviews aren’t enough, showing that a deal is popular can convince others to buy.

Researchers: Ruomeng Cui, Dennis J. Zhang and Achal Bassamboo

June 6, 2017

Operations