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Ryan Hamilton

How Anticipation Warps Our Sense of Time

Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.

Researchers: Zoey Chen, Ryan Hamilton and Derek D. Rucker

September 1, 2020

Marketing

Corralling Consumer Choice

Optimizing assortment size based on perceived attractiveness

Researchers: Alexander Chernev and Ryan Hamilton

June 1, 2010

Marketing