How Anticipation Warps Our Sense of Time
Here’s why that trip to Disneyland—or to the dentist—seems to take ages, but the return trip feels much faster.
Researchers: Zoey Chen, Ryan Hamilton and Derek D. Rucker
September 1, 2020
Corralling Consumer Choice
Optimizing assortment size based on perceived attractiveness
Researchers: Alexander Chernev and Ryan Hamilton
June 1, 2010