Samantha Kassirer
Skip to content
The Insightful Leader Live: AI and Advertising … This Time It’s Personal | Register

Samantha Kassirer

When It Comes to Giving, People Value Time over Money

Monetary donations are generally more helpful for charities. So why do people prefer to donate their time instead?

Researchers: Samantha Kassirer and Rima Touré-Tillery

December 1, 2025

Marketing

When Distributing Aid, Consider Whether It Will Be Seen as a Handout or a Helping Hand

In-kind donations are often more welcome than cash, new research finds.

Researchers: Samantha Kassirer, Ata Jami and Maryam Kouchaki

February 1, 2025

Organizations

A Company Has Donated on Your Behalf! What Will You Do Next?

A new study on the recent trend of “giving-by-proxy” offers good news for charitable organizations.

Researchers: Samantha Kassirer, Maryam Kouchaki and Jillian J. Jordan

July 1, 2023

Organizations

© Kellogg School of Management, Northwestern
University. All Rights Reserved. Privacy Policy.