Sandra Matz
Is AI Mastering the Art of Persuasion?
“If AI continues along even a similar path and speed as we’re seeing now, then this becomes less of a Black Mirror episode and more of reality.”
Researchers: Jacob D. Teeny and Sandra Matz
May 20, 2026
Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive
“The effects are probably only likely to get stronger as time persists.”
Researchers: Sandra Matz, Jacob D. Teeny, Sumer S. Vaid, Heinrich Peters and Moran Cerf
July 1, 2024
