Se-Bum Park
How Many Reasons Do You Need to Like BMWs?
The role of content vs. retrieval ease
Researchers: Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park
May 1, 2008
Researchers: Alice M. Tybout, Brian Sternthal, Georgios A. Bakamitsos, Prashant Malaviya and Se-Bum Park
May 1, 2008