Rather than cultivating one great idea, bet on as many as you can.
Researchers: Sean Johnson and Joe Dwyer
February 4, 2019
Advice from Kellogg faculty experts on starting and running your own business.
Researchers: Scott R. Baker, Sean Johnson, Benjamin F. Jones, David Schonthal, Nicole Staple and Gabriel Vehovsky
May 8, 2017
Tips for how to optimize the product engine.
Researchers: Sean Johnson
June 15, 2015