Srinivas K. Reddy
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Srinivas K. Reddy

Visiting Professor of Marketing

Kellogg Faculty Page →

Got a Niche Product to Sell? Augmented Reality Might Help.

Letting customers “try out” products virtually can give customers the confidence to take the plunge.

Researchers: Yong-Chin Tan, Sandeep R. Chandukala and Srinivas K. Reddy

February 1, 2023