How a Growing South Asian Diaspora Is Changing Retail
From Whole Foods to Patel Brothers, U.S. retailers are adapting to the group’s unique spending power.
Researchers: Srinivas K. Reddy and Birju Shah
August 27, 2024
Got a Niche Product to Sell? Augmented Reality Might Help.
Letting customers “try out” products virtually can give customers the confidence to take the plunge.
Researchers: Yong-Chin Tan, Sandeep R. Chandukala and Srinivas K. Reddy
February 1, 2023