Executive Director of the Program for Data Analytics at Kellogg and Clinical Professor of Marketing
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
April 3, 2018
In many businesses, change is the only constant. Are you prepared?
Researchers: Alvaro Sandroni, Maryam Kouchaki, Mark Achler, Thomas O'Toole and Dimitris Papanikolaou
November 10, 2017
Don’t relegate big data to sales and marketing. Let it permeate the culture.
Researchers: Thomas O'Toole
September 1, 2017
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Researchers: Thomas O'Toole and Eric Leininger
September 13, 2016