Clinical Professor of Marketing, Associate Dean for Executive Education
Take 5: A Guide to Getting Started and Succeeding with Data Analytics
Kellogg faculty offer advice for business leaders to improve their analytics strategies.
Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri
April 3, 2018
Take 5: How to Adapt to Changes in Your Industry
In many businesses, change is the only constant. Are you prepared?
Researchers: Alvaro Sandroni, Maryam Kouchaki, Mark Achler, Thomas O'Toole and Dimitris Papanikolaou
November 10, 2017
To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company
Don’t relegate big data to sales and marketing. Let it permeate the culture.
Researchers: Thomas O'Toole
September 1, 2017
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”
Researchers: Thomas O'Toole and Eric Leininger
September 13, 2016