Thomas O'Toole
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Thomas O’Toole

Clinical Professor of Marketing

Kellogg Faculty Page →

Take 5: A Guide to Getting Started and Succeeding with Data Analytics

Kellogg faculty offer advice for business leaders to improve their analytics strategies.

Researchers: Florian Zettelmeyer, Eric T. Anderson, Thomas O'Toole and Steven Franconeri

April 3, 2018

Data Analytics

Take 5: How to Adapt to Changes in Your Industry

In many businesses, change is the only constant. Are you prepared?

Researchers: Alvaro Sandroni, Maryam Kouchaki, Mark Achler, Thomas O'Toole and Dimitris Papanikolaou

November 10, 2017

Innovation

To Get the Most from Data Analytics, Reward Intellectual Curiosity Across Your Company

Don’t relegate big data to sales and marketing. Let it permeate the culture.

Researchers: Thomas O'Toole

September 1, 2017

Data Analytics

Remaking Marketing Organizations for a Data-Driven World

A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a prior era.”

Researchers: Thomas O'Toole and Eric Leininger

September 13, 2016

Marketing