Can Neuroscience Make Your Message Stickier?
A cutting edge technique pinpoints how our brains react to fear appeals in marketing.
Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz
July 7, 2016
That Brand Sells What?
How to take a successful brand into uncharted territory
Researchers: Tom Meyvis, Kelly Goldsmith and Ravi Dhar
March 13, 2013