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Tom Meyvis

Can Neuroscience Make Your Message Stickier?

A cutting edge technique pinpoints how our brains react to fear appeals in marketing.

Researchers: Moran Cerf, Eric Greenleaf, Tom Meyvis and Vicki G. Morwitz

July 7, 2016

Marketing

That Brand Sells What?

How to take a successful brand into uncharted territory

Researchers: Tom Meyvis, Kelly Goldsmith and Ravi Dhar

March 13, 2013

Marketing