Vincent Nijs
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Vincent Nijs

Member of the Department of Marketing faculty between 2001 and 2010.

Rational Retail Pricing

Demand-based pricing versus past-price dependence

Researchers: Shuba Srinivasan, Koen Pauwels and Vincent Nijs

August 1, 2009


Is the Price Right?

The ups and downs of strategic price promotion

Researchers: Vincent Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens

April 9, 2007