Member of the Department of Marketing faculty between 2001 and 2010.
Rational Retail Pricing
Demand-based pricing versus past-price dependence
Researchers: Shuba Srinivasan, Koen Pauwels and Vincent Nijs
August 1, 2009
Is the Price Right?
The ups and downs of strategic price promotion
Researchers: Vincent Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Dominique M. Hanssens
April 9, 2007