Wei-Lin Wang
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Podcast | Insight Unpacked Season 1: Extraordinary Brands and How to Build Them

Wei-Lin Wang

How Businesses Can Best Use Content Marketing to Generate Leads

New research on B2B companies highlights an effective way to bridge the gap between sales and marketing.

Researchers: Wei-Lin Wang, Edward Malthouse, Bobby J. Calder and Ebru Uzunoglu

February 2, 2018

Marketing