William Towns
Adjunct Professor in Kellogg’s Sustainability and Social Impact Program
What Impact Investors Want from Companies with a Cause
It’s not enough to “do well by doing good.” Mission-driven startups need to show that they are balancing profit and purpose.
Researchers: William Towns
August 3, 2026
Community Revitalization Is Hard to Get Right. Here’s How It Can Succeed.
“The basic amenities people want are pretty universal, but every community has its own priorities and ideals.”
Researchers: William Towns
January 2, 2024
Black-Owned Businesses Often Struggle to Access Capital. Here’s How Financial Institutions Can Change That.
Banks and investors need to redefine creditworthiness, diversify their boards, and think more about social returns.
Researchers: William Towns
July 20, 2020
